Front Row Group, an e-commerce agency, has announced a strategic investment from Charlesbank Capital Partners, a middle-market private equity firm. Front Row Group specializes in offering fully outsourced marketplace management to various brands in beauty, health & wellness, and CPG sectors. With this new investment, Front Row Group aims to accelerate innovation and growth while continuing to focus on delivering high-quality services globally. The investment will enable the Company to better manage operations in complex e-commerce channels like Amazon, optimize content, make data-driven decisions, and deal with logistics. The Company had undergone a brand consolidation in 2023, bringing together Fortress Brand, School House, Taylor & Pond, Bizmut and Finc3 under one umbrella, thus equipping it with differentiated global capabilities. Financial terms of the transaction were not disclosed. Jefferies LLC and Lincoln International LLC served as financial advisors on the deal, while legal counsel was provided by Akerman LLP and Kirkland & Ellis LLP.
E-commerce, Private Equity, Beauty, Health & Wellness,United States, North America, Europe
Front Row Group Announces Strategic Investment from Charlesbank Capital Partners