Emami Ltd, a Kolkata-based consumer goods giant, has ramped up its acquisition strategy by increasing its stake in The Man Company to 100%. Emami acquired the remaining 49.60% stake in the male grooming firm Helios Lifestyle Pvt Ltd for ₹177.63 crore. This move is part of Emami’s broader strategy of expanding its footprint into traditional and direct-to-consumer (D2C) brands. Emami has a history of strategic equity positions in complementary sectors such as personal care, pet care, and beverages, hinting at a diversified approach to growth. With no debt and substantial cash reserves, Emami is poised for future acquisitions and aims to scale its existing portfolio brands while exploring new market opportunities. The Man Company, which posted ₹180 crore in revenue in FY24, is projected to reach ₹500 crore within the next three years, contributing significantly to Emami’s revenue stream which stood at ₹3,578 crore for FY24.
Consumer Goods, Direct-to-Consumer (D2C), Private Equity & Venture Capital,India
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