SUKHIBA, a Nairobi-based conversational commerce and CRM platform, has secured a $1.55 million seed extension round led by EQ2 Ventures. The funding round also includes participation from Accion Venture Lab, Musha Ventures, Quona Capital, and CRE Ventures. SUKHIBA helps small and medium enterprises (SMEs) in emerging markets by leveraging WhatsApp for sales, marketing, and customer service. The platform integrates various functions like inventory ordering, payments, trade credit, delivery, and customer relationships, reducing order delays and improving productivity for over 35,000 SMEs across Africa and India. The new funds will accelerate SUKHIBA’s expansion in these markets. Co-Founder and CEO Ananth Gudipati highlighted the company’s mission to bridge gaps in the supply chain using WhatsApp. EQ2 Ventures and Accion Venture Lab are confident in SUKHIBA’s potential to dominate the CRM and sales automation space in emerging markets. Founded in 2021, SUKHIBA has quickly gained traction by working with top-tier manufacturers, distributors, and D2C brands.
E-Commerce, Software as a Service (SaaS), Financial Services,Kenya, Africa, India
https://www.accion.org/news/kenya-based-sukhiba-secures-1-5m-seed-extension-to-scale-whatsapp-based-e-commerce-in-emerging-markets/