The Competition Commission of Pakistan (CCP) has approved the acquisition of SadaPay Technologies Limited by PPR Holding A.S., a Turkish private limited company. The agreement will transfer 100% shareholding of SadaPay, a UAE-incorporated public unlisted company, to PPR Holding, giving them control over SadaPay Technologies and SadaPay (Private) Limited in Pakistan. SadaPay (Private) Limited offers financial services including a Mastercard debit card and a digital wallet. This acquisition will introduce new technologies into the Pakistani market without establishing market dominance. Identified under Pakistan’s Competition Act, 2010, SadaPay’s market share in electronic money institutions remains nominal. The entry of PPR Holding A.S. promises improved customer service standards and secure digital payment options, highlighting Pakistan’s attractiveness for business expansion and investment.
Financial Services, Technology, Regulatory,Pakistan, Turkey, United Arab Emirates