Infinite Reality, an American company specializing in immersive and digital technology, has acquired London-based metaverse company Landvault in a deal valued at £350m. The acquisition is an all-share deal and coincides with a $350 million minority investment in Infinite Reality from a private multi-family office. This investment raises Infinite Reality’s valuation to $5.1 billion. Landvault, known for creating digital twins and immersive experiences for major brands and governments, plans to list on the Nasdaq exchange in Q3 2024 through a SPAC merger with Newbury Street Acquisition Corp. Founder and CEO of Landvault, Sam Huber, will become global president of enterprise and CEO of the Middle East and Northern Africa region under Infinite Reality. The acquisition supports Infinite Reality’s strategy to expand its market presence in Europe and the Middle East, adding Landvault’s extensive client base to its portfolio.

Technology, Media, Real Estate,United Kingdom, United States, Middle East