DKUPLE, a leading European data marketing cross-channel expert, announced the strategic acquisition of 100% capital of Ereferer, an automated Netlinking platform, by its subsidiary Rocket Marketing. Launched in 2014, Ereferer offers self-service solutions for optimizing digital marketing strategies, featuring a vast catalogue of over 65,000 blogs and media. This acquisition bolsters Rocket Marketing’s offering in the Brand Content and Netlinking market. Rocket Marketing will now offer two complementary solutions: RocketLinks, which combines AI and human intervention, and Ereferer, known for its efficiency and user-friendliness. Both platforms will continue to operate independently. The acquisition consolidates DKUPLE’s leadership in data marketing services across France and Europe.

Data Marketing, Digital Marketing, Technology,France, Europe

https://www.globenewswire.com/news-release/2024/07/09/2910631/0/fr/D%C3%89KUPLE-annonce-l-acquisition-de-Ereferer-plateforme-automatis%C3%A9e-de-Netlinking-par-Rocket-Marketing.html