Natalie Barnes, after leading Business Alliance Inc. (BAI) for 15 years, has stepped down from her role as CEO. Brandon Clifford has been appointed as the new CEO, effective immediately. Under Barnes’s tenure, BAI experienced substantial growth and innovation, solidifying its market position. Clifford, who previously served as BAI’s Chief Operating Officer and has extensive experience in the franchise industry, plans to focus on driving innovation, enhancing member value, and ensuring sustainable growth. This leadership transition was announced during BAI’s annual conference and is seen as a natural progression for the company.

Franchising, Corporate Leadership,United States