R-GOL, a premier multi-brand distributor of football merchandise based in Central and Eastern Europe, has acquired a majority stake in sportbm, a Polish software company specializing in sports club and sports academy management. Backed by Innova Capital, a private equity firm, this acquisition allows R-GOL to enter the burgeoning sports technology market and introduces a new revenue stream through subscription services. This strategic move is positioned to diversify R-GOL’s business model and capture a share of the growing demand for sports management software.

Sports Technology, Private Equity, Sports Merchandise,Poland, Central and Eastern Europe (CEE)