The M&A activity in the domestic FMCG sector surged to $938 million in the first half of 2024, marking the highest value in four years, according to Venture Intelligence data. This resurgence comes as companies aim to bridge portfolio gaps and venture into new segments. Tata Consumers notably led the charge with acquisitions of Capital Foods and Organic India, amounting to $844 million. Sector experts like Harish HV of ECube Investment Advisors attribute this trend to the decreasing economic slowdown concerns and a robust demand for consumer goods. The private equity-venture capital landscape within FMCG also saw a resurgence, touching $593 million. Experts predict increased deal activity in the coming months as macroeconomic conditions stabilize. Market researchers Kantar and Nielsen underscore the strong growth in rural markets, outstripping urban growth in early 2024, suggesting that rural sectors may continue to perform robustly throughout the year.

Fast-Moving Consumer Goods (FMCG), Private Equity and Venture Capital, Retail,India

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