Brown Gibbons Lang & Company (BGL) has confirmed that San Francisco Equity Partners (SFEP), a private equity firm focused on consumer market investments, has invested in Sales Concepts, Inc., and Donovan Food Brokerage to establish Xceed Foodservice Group. Xceed aims to partner with leading regional brokerage firms within the expansive $1 trillion U.S. foodservice industry, which encompasses diverse venues including restaurants, schools, and hospitals. BGL’s Food and Beverage investment banking team served as the exclusive buy-side advisor to SFEP, leveraging its deep sector expertise. Xceed plans to maintain the independence and operational autonomy of its partner brokerage firms, while furthering growth through additional strategic partnerships.

Private Equity, Foodservice, Investment Banking,United States

BGL Announces the Formation of Xceed Foodservice Group by San Francisco Equity Partners