Ipsos, a global leader in market research, announced its acquisition of Crownit, a mobile and online data collection platform in India. This purchase strengthens Ipsos’s position in the Indian market by leveraging Crownit’s extensive consumer community spread across 40 cities. The acquisition is aligned with Ipsos’s strategy of digitizing its data collection practices, transitioning from traditional offline methods to an agile, efficient online approach. The strategic move is expected to enhance sample representativeness and improve data quality, providing richer insights for clients. Crownit’s ecosystem will complement Ipsos’s existing online panel, iSay, ensuring a diverse and representative pool of respondents for actionable market intelligence. Both CEOs, Ben Page of Ipsos and Sameer Grover of Crownit, express optimism about synergizing their capabilities to better serve their clients.

Market Research, Technology,India, France