Sona, a London-based workforce management platform catering to sectors such as hospitality, has successfully raised £22 million in a Series A funding round. The round was led by Felicis with significant contributions from other firms including Northzone, Google’s AI-focused Gradient, SpeedInvest, Antler, BAG Ventures, and various angel investors. Founded by Steffen Wulff Petersen, Oli Johnson, and Ben Dixon, Sona has already facilitated 4.6 million shifts via its platform and recorded over 400% revenue growth in 2023 alone. The funds will be utilized to expand its market reach and develop advanced AI functionalities on its platform. Despite frontline workers numbering around 2 billion globally, less than 1% of venture capital has been directed towards innovations specifically for this demographic. Sona aims to rectify this imbalance by offering industry-specific software featuring AI-driven dynamic forecasting, automated scheduling, and data-driven productivity models. Esteemed industry executive David Campbell praised Sona’s superior AI-enabled workflow solutions, citing its potential to significantly improve productivity, efficiency, and customer service in the hospitality sector.

Technology, Hospitality, Venture Capital,United Kingdom, Global

Sona raises £22m for workforce management platform