Purple Dot, an eCommerce pre-order and waitlist platform, has successfully raised £8 million in a Series A funding round. The round was led by European venture capital firm OpenOcean, with participation from Commerce Ventures and existing investors Unusual Ventures, Connect Ventures, Moxxie Ventures, and Paul Forster, former CEO and co-founder of Indeed. The investment will enable Purple Dot to enhance its platform and extend its reach to more brands, fundamentally changing the eCommerce landscape. With a mission to ensure everything made gets sold, Purple Dot’s pre-commerce solution allows brands to sell products earlier, thereby reducing inventory risk and ensuring sustainable business practices. The company, which services numerous brands like Oh Polly and Astrid & Miyu, operates across the UK and US. Madeline Parra, CEO and co-founder of Purple Dot, emphasized the platform’s potential to empower brands and optimize sales timelines. OpenOcean’s partner Sam Hields lauded the company’s customer-centric approach and innovative solution, anticipating it will reshape the eCommerce world.

eCommerce, Venture Capital, Fashion Retail,United Kingdom, United States, Europe

Purple Dot’s £8m Series A to drive pre-commerce