Yellow Wood Partners LLC, a private equity firm, has announced a strategic leadership change at its portfolio company, Beacon Wellness Brands. The company has appointed a new CEO with a clear mandate to further entrench PlusOne as a leading mass-market sexual wellness brand while expanding its portfolio to include women’s intimate wellness products. This move signals a significant shift in focus and aims to widen the appeal of the PlusOne brand by venturing beyond its core sexual wellness category.

Private Equity, Consumer Products,United States