Strive, a premier company specializing in employee benefits navigation and experience, has announced the appointment of Julie Rieken as its new Chief Executive Officer. Bringing with her a commendable history of leadership and growth from her previous role as CEO of Trakstar, Rieken’s impact on the HR SaaS platform led to a remarkable 12.5x increase in revenue through both organic methods and strategic acquisitions before its promising acquisition by Mitratech in June 2023. Known for her transformative leadership and innovation in the HR technology sector, Rieken’s tenure at Trakstar was defined by the successful transformation of the company‚Äôs business model, resulting in an integrated suite of HR products. Franklin Foster, Founding Partner at Propel Equity, expressed confidence in Rieken’s reputation as an industry visionary and her proven ability to drive growth and create substantial value. Alongside Rieken’s commitment to enhancing employee-employer relationships through innovative HR solutions, Strive aims to continue its mission of revolutionizing the employee experience, strengthening community and culture, and integrating HR tools through its proprietary application. Strive captures the essence of empowering employees to unlock their potential, a vision shared and championed by its new leader, Julie Rieken.

Human Resources Technology, Private Equity, SaaS (Software as a Service),Denver, United States