StayinFront, Inc., the recognized leader in mobile cloud-based retail optimization solutions, has completed the acquisition of SAS Augment, a Paris-based augmented reality software company known for its product Augment. Augment is designed to simulate product displays within retail environments, aiding in the promotion and selling process by allowing store managers to visualize the impact of displays in their stores. This acquisition is noteworthy as it promises to enhance StayinFront’s Retail Optimization Platform (ROP) by integrating Augment into their Pitchbook moduleā€”a leading tool for delivering fact-based sales presentations to store managers. Thomas Buckley, CEO of StayinFront, expressed enthusiasm over the acquisition, stating the company’s readiness to take augmented reality capabilities within their platform to the next level and reinforcing StayinFront’s commitment to driving sales growth and selling effectiveness through innovative technology. StayinFront is renowned for helping Consumer Goods Brands optimize their end-to-end retail sales process utilizing its advanced Retail Optimization Platform. The platform is engineered to refine the efforts of field teams and simplify sales operations, ultimately reducing complexity, time, and cost. StayinFront’s technology stack, including TouchCG, Retail Data Insight, and Digital image recognition, is designed to maximize in-store visit productivity and increase sales. With its global footprint, StayinFront serves major markets with offices across North America, Europe, Asia, and Oceania. The acquisition of SAS Augment, which specializes in the realistic 3D visualization of products, will extend StayinFront’s capabilities in utilizing AR as a selling tool across various industries, furthering their agenda of enabling Consumer Goods companies to Know More, Do More, and Sell More.

Software & Technology Services, Retail & Consumer Goods,United States, France