Saudi Arabia has initiated a key strategic maneuver to integrate the company directing its Qiddiya desert mega-project with SEVEN, a prominent entertainment business. This consolidation endeavor serves as a calculated effort to reinvigorate the expansive and high-stakes Qiddiya development, branded as a mega leisure scheme featuring a substantial sports stadium slated to host the World Cup 2034. Sources intimate with the proceedings have indicated that this move is a pivot to recalibrate the project and ensure its completion and operational readiness to host the influx of spectators anticipated for the globe’s premier soccer event. The detailed significance behind this merger lies not only in its operational objectives but also in the vast economic implications for a country that is arduously working to diversify its economy and cement its position as a leisure and tourism hub in the region.

Leisure & Hospitality, Real Estate & Construction, Sports & Entertainment,Saudi Arabia

https://www.zawya.com/en/business/travel-and-tourism/desert-ventures-merger-with-entertainment-firm-latest-test-of-saudi-arabia-ambition-py7ngg3w