Sphaira Innovation, a not-for-profit organization, has acquired Playmob, a video games market insights specialist, to further their objective of combating climate change through the gaming industry. The acquisition creates a formal partnership between Playmob and Sphaira’s PlanetPlay, which brings together games industry stakeholders to drive positive environmental impact. Playmob’s former CEO, Jude Ower, has been appointed as Chief Strategy Officer of Sphaira UK. Under the PlanetPlay banner, Sphaira Innovation will promote initiatives like the ‘Make Green Tuesday Moves’ campaign and collaborate with the UN Development Programme (UNDP) on climate action initiatives. Jude Ower, a founder of the Playing For The Planet Alliance and co-author of ‘Gaming for Good,’ will lead these efforts. This strategic move is hailed as a significant step for the gaming industry’s support of sustainability goals.

Gaming, Non-Profit Sector, Sustainability,United Kingdom, Switzerland, Global