VMG Partners LLC, a well-known private equity firm, has orchestrated the acquisition of Ignite Wash by Rinsed, the car wash customer relationship management (CRM) platform. This strategic move is designed to consolidate Rinsed’s position in the CRM market specifically tailored for the car wash industry, by integrating Ignite Wash’s sales-focused solutions. By acquiring Ignite Wash, Rinsed aims to enrich its service portfolio, enhance the customer experience, and drive revenue growth. The synergy between Rinsed’s technology and Ignite Wash’s sales strategies is expected to deliver a comprehensive solution set that will benefit car wash operators. VMG’s involvement highlights its commitment to growing its portfolio companies through strategic acquisitions and delivering value to its stakeholders.

Software & IT Services, Automotive Services, Private Equity,United States