Eleven Sports Media, a North West England-based sports marketing company specializing in data-powered content for in-stadium experiences and digital advertising, has received a substantial investment from Business Growth Fund (BGF). The company, led by CEO Matt Cairns since its founding in 2009, has become a global leader in community-driven sports partnerships, serving prestigious leagues like the Premier League, NFL, EFL, MLS, NBA, and NHL. Eleven’s strategic local partner programs create growth platforms for businesses through deep fan and community engagement. The BGF funding is aimed at accelerating Eleven’s international expansion, particularly in the US market, fueled by the opening of a new office in Charlotte, USA, in 2025. Having made significant inroads in the US market with partnerships including the New York City Football Club, along with teams from the NFL, NBA, and NHL, Eleven Sports Media is set to harness BGF’s investment to bolster its sales, team growth, and strategic initiatives both in Manchester and the US. Matt Cairns has highlighted the cultural fit and value addition of BGF as keys to choosing them as an investment partner. The deal was orchestrated by Rhys Davenport and Josh Bean from BGF’s North West team, with Bean joining Eleven’s board. Davenport underlines BGF’s enthusiasm for Eleven’s market position and potential for further international scaling, particularly in the US, where Eleven has quickly gained notable partnerships.

Sports Marketing, Private Equity,North West England, United States

Eleven Sports Media attracts investment to accelerate growth