Mod Op, a full-service digital marketing agency, announced its acquisition of LAM Design, a New York-based brand strategy, package design, and integrated marketing agency. This move is part of Mod Op’s broader strategy to provide comprehensive, seamless services to its clients. CEO Eric J. Bertrand underlined the acquisition as an advancement in meeting the market demand and predicted future needs. With LAM Design’s track record for brand retention, Mod Op expects to strengthen client partnerships and extend client tenure. LAM Design’s expertise in the consumer-packaged goods sector, including work with renowned brands like Duracell and Reckitt, is anticipated to bring diverse services to Mod Op’s existing offerings. Presidents of LAM Design, Michael and Paul Lafortezza emphasized the merger’s capacity to enhance their creative capabilities and define industry standards. This acquisition, alongside recent ones like Red Tettemer O’Connell + Partners, Crenshaw Communications, and dPrism, reflects Mod Op’s commitment to integrating cutting-edge technologies with human creativity as portrayed by their AI Council initiative. Mod Op’s portfolio includes work with major brands such as NestlĂ© and ExxonMobil, operating out of several cities across North and Central America.

Marketing and Advertising, Design and Branding Services,United States, New York, Miami