Rithum, an e-commerce technology service provider, has been selected by B&Q, a UK-based home improvement retailer, to enhance their online marketplace platform. The partnership aims to reduce the onboarding time for new sellers and improve overall efficiency on the B&Q website, ultimately expanding B&Q’s product offerings and streamlining customer and supplier relations. This strategic move caters to the online shift in consumer shopping habits, especially highlighted by home improvement trends escalated during the pandemic lockdown. Joanna McKew, B&Q’s head of business development, expects the faster product roll-out enabled by Rithum’s platform to better capture customer demands and drive e-commerce revenue. Rithum’s managing director for EMEA, Philip Hall, emphasizes the importance of being able to adapt quickly in the market, touting the platform’s capabilities such as automated SKU conversion, and supplier and product performance insights. The collaboration underscores the growing importance of digital platforms in traditional retail sectors and positions B&Q to more effectively compete in the rapidly evolving e-commerce landscape for home improvement.

E-commerce Technology, Home Improvement Retail,United Kingdom

Rithum appointed by B&Q to help drive eCommerce growth