UAE-based marketplace WEE, known for speedy local product delivery, has announced a major funding milestone, securing $10 million from Dubai-based SIG INVESTMENT, which propels WEE’s valuation to $40 million. Under the leadership of Anastasia Kim and co-founders Oleg Dashkevich and Sergey Kolikov, WEE has implemented delivery services comparable to the notable American Target Plus model. This investment concludes WEE’s pre-A funding round, supplementing $2 million from existing shareholders on top of an earlier $6.5 million raised for UAE expansion. The funds will improve logistics, fuel growth, and reinforce the WEE team, with a specific focus on fashion innovation and live streaming enhancements. WEE aims to expand in the Gulf Cooperation Council (GCC) region and is exploring an IPO in the MENA region. WEE’s growth aligns with forecasts projecting the UAE eCommerce market to reach $20 billion by 2027, driven by leading categories such as cosmetics, pharmaceuticals, flowers, and food products.

E-Commerce, Investment,UAE, MENA Region